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… to be found!

Posted March 7th, 2011 by Cathy

SearchWhilst undertaking some recent research for a client, we were astounded at how many websites we came across that had quote / contact forms where the information apparently disappeared into cyberspace!

We know of a couple of sites where you fill out the online quote form, and you receive an email saying thank you and we’ll get back to you really soon … only to not hear anything.  Then when we’ve gone to follow up, 1 company advised that they’re not sure where those emails go and that we should use a different one, and another company no longer is in business.  Granted both of these businesses are part of franchise chains … however, it makes it really difficult for us (and others) to give you business!

Now the company that doesn’t know where the emails from the website go – this has been a problem for a couple of years now, and every time we go to use their services (because they’re absolutely fantastic at what they do), we mention this to them … but yet nothing has changed.

We would have thought that the Head Office for this franchise would be eager to help their franchisees obtain as much work as possible …

Another thing we’ve noticed whilst doing some person research, is that when people change their URL, they don’t remember to change it everywhere … this also makes it hard for people to give business to you!

So how can this be easily rectified?

We would suggest keeping a list of all the sites where you’re promoting your business (eg business.com.au; LinkedIn; Yellow Pages, etc) and then (and if) you ever change your URL, you easily have a list of sites to go to and update.  Of course, one of your (at least) bi-annual tasks should be to update your profile, so that potential customers can see the very latest work that you’re currently undertaking.

  • How often do you check your website forms, and whether the emails are coming through?
  • How do you keep control of where your site is being promoted?

We’d love to hear your thoughts!

5 Responses so far.

  1. Shauna says:

    Thanks Cathy,

    Great advice, I’m going to make my list right now!

  2. Excellent advice, Cathy. I’d be lost without my list, and I check my website forms once a month, which is probably overkill but it only takes a few minutes and at least I know they are working.

  3. Kylee says:

    Hi Cathy,

    That I wish many companies would do, I personally check my forms every fortnightly or sometimes weekly if I have no clients work to do. I also make a list of where my business is advertised either online or off-line. But overall EXCELLENT advise.

  4. Easier said than done I’m afraid. Especially if you’ve been online a long time – as I have been. There’s no way I can remember all the places I’ve registered, however my domain has been active for many years and is live.

    But the information above is great for those just starting out – good habits to develop.

    Things to add to this are:

    1. Have an autoresponder that follows up 2 days later, 1 week later, and perhaps about 4 weeks later. That way if the form fell into a crach somewhere clients will realise you haven’t seen their original message. It works for me – some form entries do disappear while most get through.

    2. Start off with a domain for your business, i.e. don’t use your ISP email address. Use one of your own. You can change ISPs anytime but your email address remains static.

    • Cathy White says:

      Thanks Kathy! I can definitely see how it would be difficult for those who have been online for a long time.

      You mention an autoresponder in your post – is there one that you can recommend?

      Thanks again

      Cathy

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